Surge Pulse

The official blog of MarketSurge.io

E-Commerce Boom 2025: How Real-Time Visibility Wins Online Retail Contracts

E-Commerce Boom 2025: How Real-Time Visibility Wins Online Retail Contracts

Published on: 10/07/2025

In 2025, e-commerce is no longer just a channel—it’s the battleground for customer loyalty. With consumers now expecting next-day, and even same-day delivery, real-time visibility has become the defining factor in winning and retaining online retail contracts.

MarketingAutomationLogistics
AI & Machine Learning in Logistics: From Predictive Maintenance to Dynamic Routing

AI & Machine Learning in Logistics: From Predictive Maintenance to Dynamic Routing

Published on: 10/07/2025

AI-driven predictive maintenance leverages sensor data, telematics, and ML models to forecast equipment failures.

AILogistics
Omnichannel Logistics: Supporting Retailers’ Buy Online, Pick Up In-Store (BOPIS) Strategies

Omnichannel Logistics: Supporting Retailers’ Buy Online, Pick Up In-Store (BOPIS) Strategies

Published on: 10/07/2025

Buy Online, Pick Up In-Store (BOPIS) has emerged as a cornerstone of omnichannel retail strategies. According to recent data, over 60% of U.S. consumers have used BOPIS at least once, and retailers report up to a 30% increase in average order value among BOPIS shoppers.

DataLogistics
Logistics Marketing Metrics That Matter: What to Track in 2025 to Scale Smarter

Logistics Marketing Metrics That Matter: What to Track in 2025 to Scale Smarter

Published on: 26/06/2025

If you're serious about scaling your freight, warehousing, or delivery business, tracking the right marketing metrics is no longer optional — it's essential for sustainable growth.

DataMarketingLogistics
Why Logistics Companies Need More Than Word-of-Mouth in 2025

Why Logistics Companies Need More Than Word-of-Mouth in 2025

Published on: 26/06/2025

In a world where customers expect instant results, seamless communication, and verified online reputations, relying solely on traditional networking puts you at risk.

MarketingSalesAutomationProductivityLogistics
From First Contact to Final Mile: Automating the Customer Journey in Logistics

From First Contact to Final Mile: Automating the Customer Journey in Logistics

Published on: 26/06/2025

Automation isn’t just about convenience — it’s a competitive edge. Businesses using CRM and marketing automation close deals faster, deliver better customer service, and scale without hiring an army of admin staff.

MarketingAutomationLogistics

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© 2025 MarketSurge LLC Evanson, IL

All Rights Reserved