Surge Pulse

The official blog of MarketSurge.io

E-Commerce Boom 2025: How Real-Time Visibility Wins Online Retail Contracts

E-Commerce Boom 2025: How Real-Time Visibility Wins Online Retail Contracts

Published on: 10/07/2025

In 2025, e-commerce is no longer just a channel—it’s the battleground for customer loyalty. With consumers now expecting next-day, and even same-day delivery, real-time visibility has become the defining factor in winning and retaining online retail contracts.

MarketingAutomationLogistics
AI & Machine Learning in Logistics: From Predictive Maintenance to Dynamic Routing

AI & Machine Learning in Logistics: From Predictive Maintenance to Dynamic Routing

Published on: 10/07/2025

AI-driven predictive maintenance leverages sensor data, telematics, and ML models to forecast equipment failures.

AILogistics
Omnichannel Logistics: Supporting Retailers’ Buy Online, Pick Up In-Store (BOPIS) Strategies

Omnichannel Logistics: Supporting Retailers’ Buy Online, Pick Up In-Store (BOPIS) Strategies

Published on: 10/07/2025

Buy Online, Pick Up In-Store (BOPIS) has emerged as a cornerstone of omnichannel retail strategies. According to recent data, over 60% of U.S. consumers have used BOPIS at least once, and retailers report up to a 30% increase in average order value among BOPIS shoppers.

DataLogistics
Agile Marketing Sprints: Borrowing Scrum to Test Campaigns Faster

Agile Marketing Sprints: Borrowing Scrum to Test Campaigns Faster

Published on: 10/07/2025

An agile marketing sprint is a fixed-duration period—typically 1–4 weeks—during which a cross-functional team works to complete a defined set of marketing objectives.

MarketingAutomation
Privacy-First Marketing: Thriving in a Cookieless Ad World

Privacy-First Marketing: Thriving in a Cookieless Ad World

Published on: 10/07/2025

Third-party cookies have long powered programmatic ads. But they pose privacy risks, and with browser giants like Apple and Firefox already blocking them, and Chrome announcing phase-out by late 2024, brands must adapt.

DataMarketingAds
Beyond the Office: Marketing Strategies for the Fully Remote Service Provider

Beyond the Office: Marketing Strategies for the Fully Remote Service Provider

Published on: 10/07/2025

Without a storefront or in-person networking events, how do you build trust, stand out in a crowded digital landscape, and replicate those spontaneous “watercooler” connections?

MarketingSmall BusinessProductivity

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© 2025 MarketSurge LLC Evanson, IL

All Rights Reserved