Weather doesn’t just change the sky—it changes behavior. Smart brands bake local conditions into their ads, offers, and timing to meet customers in the exact moment they’re ready to act.
The truth? A photography brand built on short-term hacks is fragile. One bad month can sink it.
Think of your service like a film: opening scene (first response), plot (planning and shoot), climax (reveal and delivery), closing credits (follow‑up).
We’ll explore why serial email campaigns outperform one-off sends, outline the key components of a captivating narrative, and provide a step-by-step framework to plan, write, and measure your own story-driven series.
A human touchpoint is any moment in your campaign journey where you deliberately insert a live, personalized, or emotional interaction—one that breaks the "autopilot" cycle.
There’s a common misconception: great photos sell themselves. While stunning imagery is essential, it’s not enough to consistently attract and retain clients. The true differentiator? How well you educate them.
