The truth? A photography brand built on short-term hacks is fragile. One bad month can sink it.
Think of your service like a film: opening scene (first response), plot (planning and shoot), climax (reveal and delivery), closing credits (follow‑up).
We’ll explore why serial email campaigns outperform one-off sends, outline the key components of a captivating narrative, and provide a step-by-step framework to plan, write, and measure your own story-driven series.
A human touchpoint is any moment in your campaign journey where you deliberately insert a live, personalized, or emotional interaction—one that breaks the "autopilot" cycle.
There’s a common misconception: great photos sell themselves. While stunning imagery is essential, it’s not enough to consistently attract and retain clients. The true differentiator? How well you educate them.
Let’s face it: logistics has a branding problem. Too many companies lean into vague terms like "solutions" or "full-service provider," failing to show the real impact they have.
