A human touchpoint is any moment in your campaign journey where you deliberately insert a live, personalized, or emotional interaction—one that breaks the "autopilot" cycle.
There’s a common misconception: great photos sell themselves. While stunning imagery is essential, it’s not enough to consistently attract and retain clients. The true differentiator? How well you educate them.
Let’s face it: logistics has a branding problem. Too many companies lean into vague terms like "solutions" or "full-service provider," failing to show the real impact they have.
Let’s explore why customer delight is the new frontier and how companies can harness it to build lasting competitive advantage.
Just like running 26.2 miles, building a successful marketing strategy requires endurance, consistency, and smart pacing.
Whether you're a family photographer, a branding pro, or a jack-of-all-shoots creative—spring marketing can fill your calendar and set the tone for a profitable year.
