the best marketers aren’t asking whether they should use AI — they’re asking how to use it responsibly to maximize productivity and reach.
AI isn't coming for your sales team today or tomorrow. But here are some ways that AI can help your best closers work even more effectively.
I recently sat down with Ellie McIntyre on the Conversion Zoo podcast to talk about AI agents and their impact on society and business.
Stop trying to out-write AI. Out-evidence it. Out-help it. Outlast it.
AI didn’t invent buyer skepticism; it compressed it. What used to take hours now takes 90 seconds.
You’ll learn how to evolve from “script reader” to “signal reader,” build credibility without gimmicks, and use automation that actually increases authenticity rather than eroding it.
