This guide explains Generative Engine Optimization (GEO), why it matters, and how to adapt your content, technical setup, and measurement so your brand shows up—and gets chosen—inside AI answers.
In this founder-friendly guide, you’ll see exactly how to use AI to qualify more leads, personalize outreach, coach your sales conversations, optimize ad spend, and automate the busywork that slows growth. We’ll share a practical 30/60/90 plan, the KPIs to watch, and the guardrails that keep you safe and compliant.
At MarketSurge, we help carriers, brokers, and 3PLs translate innovation into revenue—by aligning the story, the systems, and the sales motions.
Large language models and AI assistants don’t “search” the way humans do. They synthesize patterns from text, then draft an answer in natural language.
The rise of AI-generated personalities has opened a Pandora’s box of possibilities and problems. While some brands are cashing in on virtual ambassadors who never miss a posting schedule, many consumers are growing wary, questioning authenticity, and pushing back against what they see as a synthetic façade.
The lesson: your market content should feel less like a blog and more like an operating brief. Short, skimmable, and pointed at a decision.
