While most creatives focus on social media algorithms, there’s an often-overlooked channel that can drive consistent, high-intent traffic: Google Image Search
For over two decades, Google’s blue links have dominated how consumers discover and interact with information online. But in 2025, two seismic shifts are challenging that status quo: the meteoric rise of voice search and the blossoming of “social search” on networks like Instagram, TikTok, and X.
The truth? Great design doesn’t equal great SEO. And if Google can’t find you, your ideal clients never will either.
Should you focus on a landing page or a website? The answer is, you need both.
The harsh truth? Most businesses aren’t short on leads. They’re short on follow-up.
Without strong SEO (Search Engine Optimization), your dream clients may never find you. SEO helps your website show up on Google when someone searches for a service like "wedding photographer near me" or "Chicago engagement photos."
