PR isn’t dead—it just evolved. The brands winning in 2025 don’t wait for journalists to find them; they create a flywheel that keeps their story circulating 24/7.
Here’s the truth: in 2025, attention is the new fuel. The logistics companies who understand that — who turn their drivers, routes, and stories into brand-building content — will dominate awareness, recruiting, and customer loyalty.
the best marketers aren’t asking whether they should use AI — they’re asking how to use it responsibly to maximize productivity and reach.
When customers feel like your brand “changed on them,” they don’t just question your logo—they question your promise. The Cracker Barrel logo backlash in late August 2025 is a reminder that consistency isn’t cosmetic.
Large language models and AI assistants don’t “search” the way humans do. They synthesize patterns from text, then draft an answer in natural language.
From FreightTech M&A to Marketing: What Rising Deal Activity Means for Logistics Brands
