Surge Pulse

The official blog of MarketSurge.io

Why Marketers Must Embrace Probabilistic Thinking—and What It Means for Your Ad Strategy

Why Marketers Must Embrace Probabilistic Thinking—and What It Means for Your Ad Strategy

Published on: 04/08/2025

Rather than assuming a fixed ROI from a paid search or social ad campaign, top marketers assess the range of potential performance and confidence levels before scaling budgets.

MarketingAds
Retargeting Reloaded: Advanced Strategies to Rekindle Cold Audiences

Retargeting Reloaded: Advanced Strategies to Rekindle Cold Audiences

Published on: 22/07/2025

In 2025, retargeting is not a simple pixel hack—it’s a strategic, multi-dimensional discipline.

social mediaAds
Privacy-First Marketing: Thriving in a Cookieless Ad World

Privacy-First Marketing: Thriving in a Cookieless Ad World

Published on: 10/07/2025

Third-party cookies have long powered programmatic ads. But they pose privacy risks, and with browser giants like Apple and Firefox already blocking them, and Chrome announcing phase-out by late 2024, brands must adapt.

DataMarketingAds
Video Ads vs. Static Ads: Which Works Best for Your Photography Business?

Video Ads vs. Static Ads: Which Works Best for Your Photography Business?

Published on: 07/07/2025

Whether you specialize in weddings, portraits, products, or events, your marketing strategy hinges on selecting the right ad format.

AdsPhotography
Facebook Ads vs. Google Ads for Photographers: Which Should You Use (and When)?

Facebook Ads vs. Google Ads for Photographers: Which Should You Use (and When)?

Published on: 04/06/2025

As a photographer, choosing where to spend your marketing dollars can feel like trying to shoot a wedding in the dark — blurry, stressful, and full of guesswork.

MarketingAdsPhotography
Facebook Ads That Actually Work for Pest Control (with Lookalike Audiences and Retargeting)

Facebook Ads That Actually Work for Pest Control (with Lookalike Audiences and Retargeting)

Published on: 15/04/2025

In this blog, we’ll show you how to structure high-converting Facebook ad campaigns specifically for pest control businesses

social mediaAds

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© 2025 MarketSurge LLC Evanson, IL

All Rights Reserved