Surge Pulse

The official blog of MarketSurge.io

Data-Driven Experiential: How to Capture, Analyze, and Act on Live Event Metrics

Data-Driven Experiential: How to Capture, Analyze, and Act on Live Event Metrics

Published on: 17/07/2025

To transform live events into strategic growth engines, you need a data-driven approach: systematically capturing, analyzing, and acting on metrics to optimize every touchpoint.

DataMarketing
Value Stacking 101: Layering Bonuses, Add-Ons, and Guarantees for Maximum Sales

Value Stacking 101: Layering Bonuses, Add-Ons, and Guarantees for Maximum Sales

Published on: 17/07/2025

At its core, value stacking taps into basic principles of human decision-making.

MarketingSales
Storytelling That Sells: Lessons from Influencers Who Turn Followers into Fans

Storytelling That Sells: Lessons from Influencers Who Turn Followers into Fans

Published on: 17/07/2025

For small business owners, adopting these influencer storytelling tactics can spark the same kind of devotion from customers.

Marketingsocial media
Data-Driven Pricing for Photographers: Optimize Rates with Analytics

Data-Driven Pricing for Photographers: Optimize Rates with Analytics

Published on: 14/07/2025

Photography services are inherently variable—different deliverables, locations, and editing complexities translate into different costs.

DataPhotography
Master Virtual Photography Workshops & Webinars: Engage, Educate & Convert

Master Virtual Photography Workshops & Webinars: Engage, Educate & Convert

Published on: 14/07/2025

Virtual events remove geographical barriers, allowing photographers to share techniques, gear reviews, and creative workflows with a global audience.

MarketingPhotography
Email & SMS Automation Strategies for Photography Client Nurture: Boost Bookings, Mini-Sessions & Referrals

Email & SMS Automation Strategies for Photography Client Nurture: Boost Bookings, Mini-Sessions & Referrals

Published on: 14/07/2025

Unlike digital-only products, photo sessions require coordination—scheduling, prep guidance, reminders, and follow-up—to ensure everyone shows up and has a stellar experience.

SMSPhotographyEmail

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© 2025 MarketSurge LLC Evanson, IL

All Rights Reserved