For a decade, “digital-first” sounded like a cheat code: buy targeted ads, retarget relentlessly, and let algorithms do the heavy lifting. Then the ground shifted.
This guide explains Generative Engine Optimization (GEO), why it matters, and how to adapt your content, technical setup, and measurement so your brand shows up—and gets chosen—inside AI answers.
This guide explains what changed and gives you a step-by-step configuration checklist for running compliant outreach inside MarketSurge.
Here’s the dirty little secret about many photographers’ pricing and packages: they’re built on guesswork.
The truth? A photography brand built on short-term hacks is fragile. One bad month can sink it.
Whether you're a wedding photographer juggling weekend shoots or a family portrait artist handling editing marathons, you’re likely too busy to catch every incoming inquiry. Unfortunately, that “Sorry I missed your call!” message might as well say “Sorry I lost a client!”
