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Digital Marketing for Madison Businesses That Want to Grow Smarter.
Madison is one of the most educated and competitive markets in the Midwest. If your marketing isn’t strategic, automated, and conversion-focused — you’re losing high-value customers.
High-converting websites
Built to earn trust and turn visits into leads.
Advanced local SEO
Visibility where Madison buyers actually search.
Google & LinkedIn ads
Stay visible through long evaluation cycles.
CRM & marketing automation systems
Instant follow-up that feels competent.
Systems. Not services.
Strategic, conversion-focused foundation
Designed for Madison’s research-driven buyers and high standards.
Tracking & analytics built-in
Know what’s working—then scale it without guesswork.
CRM + automation follow-up
Capture calls, texts, forms & social—then respond instantly.
Why Madison
Madison Isn’t Average. Your Marketing Shouldn’t Be Either.
Madison consumers
Research thoroughly
They look for proof, clarity, and credibility.
Compare multiple providers
They evaluate options before they ever reach out.
Read reviews closely
Reputation and consistency matter in a big way.
Expect a polished digital presence
If your website looks outdated or your follow-up is inconsistent, you’re dismissed immediately.
How we work
Enterprise-Level Strategy. Local Execution.
Most agencies sell services. We build systems.
A web designer
An SEO vendor
An ads freelancer
A CRM tool nobody uses
MarketSurge integrates
Website development
SEO strategy
Paid advertising
CRM
Email & SMS marketing
Automated pipelines
Answer a few quick questions and we’ll show you exactly where you fall.
Local search systems
Madison consumers trust search. We make sure you show up when they’re ready to buy.
Google Business Profile optimization
Local Map Pack strategy
Technical SEO
Authority-building content
Review generation systems
Structured schema markup
Google Ads Madison
Strategic Advertising for a Research-Driven Market
Click multiple results
Compare offers
Convert after multiple touchpoints
Because educated consumers don’t impulse buy. They evaluate. We help you stay visible during that evaluation.
What we build
Conversion-optimized landing pages
Google Search campaigns
LinkedIn B2B campaigns
Retargeting funnels
Conversion tracking & analytics
CRM Madison WI
Professional Systems Build Professional Brands
Many Madison businesses are good at marketing. But weak at follow-up.
Common gaps
No structured pipeline
Inconsistent nurture emails
No automated review requests
Missed messages across platforms
No post-purchase automation
Marketing Automation Madison
In Madison, automation doesn’t feel aggressive. It feels competent.
Capture calls, texts, forms & social messages
Respond instantly with automation
Build sales pipelines
Send automated review requests
Launch email & SMS campaigns
Track every interaction in one dashboard
Businesses using automation see
20–30% higher close rates
Higher lifetime value
Stronger retention
More referrals
Leadership
Led by Proven Digital Growth Expertise
MarketSurge is led by Reed Hansen, a seasoned digital marketing executive who has helped scale startups and Fortune 500 organizations alike . With leadership experience at Northwestern University, Punchkick Interactive, and Solstice, Reed brings enterprise-level strategy to local Madison businesses.
Data-driven strategy
Creative positioning
Revenue-focused systems
Automation infrastructure
No fluff. Just growth.
Credibility
Enterprise-level strategy
Applied locally for Madison businesses.
Systems-first execution
Integrated website, SEO, ads, CRM, and automation.
Aligned with Madison standards
Professional presentation, intelligent strategy, consistent follow-up.
Who we help
Built for Growth-Focused Madison Businesses
Professional service firms
Tech startups & SaaS companies
Healthcare & dental practices
Real estate professionals
Consultants & agencies
Contractors & home service businesses
Fitness & wellness brands
If you want smarter marketing — not just more marketing — we should talk.
Service area
Proudly Serving Madison & Dane County
We work with businesses throughout:
Madison
Middleton
Fitchburg
Sun Prairie
Verona
Waunakee
Monona
And surrounding communities
One-Time Setup Fee - Available alone as a one-time purchase, but required for all new Surge SEO monthly plans.
| Category | Deliverable | Description | Features | One Time Payment $750 |
|---|---|---|---|---|
| Local SEO | Optimize the Google Business Profile | Review and update your Google Business Profile to make sure all important details (like services offered, the area you serve, and your business type) are accurate and set up correctly. |
|
|
| Technical and On Page SEO | Metadata Optimization | Optimize title tags, meta descriptions, meta keywords, and header tags. | ||
| Alt Image Texts | Add alt image texts to all images. | |||
| Schema Mark Up | Organization, NLP, and FAQ schema. | |||
| Internal Linking | Improve the internal linking structure to funnel more equity from lower value pages to higher value pages. | |||
| Canonical Tags & Redirects | Update any missing or incorrect canonical tags. Update any outdated redirects on the site. | |||
| Miscellaneous | Open Graph tags, Twitter Meta Cards. | |||
| Authority | Local Citations | Core business information (name, address, phone, hours, etc) being added to prominent local directories to help improve local map rankings. |
50 Citations |
Surge SEO Monthly Packages - One-time set up fee is required prior to all Surge SEO monthly packages.
| Category | Deliverable | Description | Essential $500 |
Advanced $750 |
Pro $1500 |
Monthly Plan |
|---|---|---|---|---|---|---|
| Local SEO | Google Business Profile Posting | Demonstrate engagement with your audience and send signals to Google that your business is active. | 2/mo | 4/mo | 8/mo |
|
| Google Business Profile Q&A | Build a series of questions and answers about the company and services. | 2/mo | 4/mo | 8/mo | ||
| Google Business Profile Review Monitoring & Response | Monitor and manage all Google Business Profile reviews. | As Needed | As Needed | |||
| Technical and On Page SEO | Page Updates | Ensure updates of Metadata Optimization, Alt Image Texts, Schema Mark Up, Internal Linking, Canonical Tags & Redirects, Miscellaneous | ||||
| Content | Supplemental Content Strategy | Create a robust topical map for all primary services / keywords to help expand the keyword universe and establish subject matter expertise **(Done Quarterly)** | ||||
| Blog Writing | Focus on attracting people searching for detailed, informational topics by using specific, longer phrases. This helps create a steady flow of potential customers who are interested in learning more about what you offer. | 2/mo | 4/mo | 10/mo | ||
| Content Enhancements | Add relevant keywords and topics to your main web pages to make them stronger and more competitive in search rankings. | |||||
| Authority | Press Releases | Dozens to hundreds of high quality backlinks from local and national news outlets. Targeting high-intent keywords, branded phrases, and sending signals to local maps. | 1PR, 1 Channel (~15 links) | 1PR, 3 Channels (~40 links) | 1PR, All Channels (~100 links) | |
| Cloudstacks | Get high-quality links from trusted, authoritative websites to increase your site's authority and help it rank higher on local maps. | |||||
| Guest Posts | Get high-quality links from websites that focus on related topics to help your site rank higher for keywords that attract ready-to-buy customers. |
Custom Projects - One-time set up fee is required prior to all Surge SEO custom packages.
| Category | Deliverable | Description | Pricing |
|---|---|---|---|
| User Experience | Social Proofing | Review carousel, Trust Badges, Proof in Numbers. |
Dependent on size of project. |
| Money Making Messaging | CTA Mapping, CTA Text, Sales messaging. | ||
| Performance Updates | Mobile and Desktop Speed Optimizations. Mobile friendliness. |
What Are MarketSurge
Users Saying?
Paul R.
Brea Oakes
Betsy McCue
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Ready to Grow Smarter in Madison?
Madison rewards: Professional presentation, Intelligent strategy, Consistent follow-up, Authority positioning
If your marketing isn’t aligned with that reality, you’re leaving money on the table. Let’s fix that.
(872) 266-3383 | [email protected]
